Spring 2020 New Release – Part I

Can you believe we already have to start thinking and planning for our 2020 NEW RELEASE?! It’s bonkers…but true. It’s a time that’s full of mixed emotions: stress, excitement, frustration, happiness, and many more! However, the process of creating a New Release is integral in moving the brand forward in creative and compelling ways. It reminds our current shoppers why they love us and creates another opportunity to “woo” new customers.

To kick off a New Release, it’s allllll about creativity! We begin brainstorming and sharing ideas for cards and other gift items we make such as stickers, mugs, or even bookmarks. For this release, we are focusing on Mom, Dad, Grad, and Love cards as Mother’s Day, Father’s Day, Graduation, and Valentine’s Day will be the biggest upcoming holidays people will need cards for! For our gift items, we have a little more design freedom since these items aren’t geared towards a specific holiday.

Steel Petal Press New Release Letterpress Greeting Cards for Every Occasion Mother Day Fathers Day Valentines Birthday
Here we see initial ideas being presented for
further comments, questions, and critiques.

While this process can be fun, it can also be very tiring. It takes anywhere from 4-6 weeks from start to finish although we are ALWAYS thinking of new ideas so it never really stops. Additionally, it can be difficult to look at the same thing for so long and to constantly be listening to a pool of different opinions (but we truly value hearing them!).

Steel Petal Press New Release Letterpress Greeting Cards for Every Occasion Mother Day Fathers Day Valentines Birthday
Here we have Rachel (left), Dan (middle), and Shayna (right) discussing some of the
ideas and any necessary changes needed to make it stronger…
PLUS COFFEE (also a very important component of the design process, LOL!)

However for this release, the creative portion went a lot smoother than normal . At the end of only 2.5 weeks, we have a solid 27 NEW ITEMS that are completed and ready to move onto the next part of the process. That’s absolutely incredible, and to make it even better, we couldn’t be happier with the products we’ve created.

Steel Petal Press New Release Letterpress Greeting Cards for Every Occasion Mother Day Fathers Day Valentines Birthday Stickers Prince Pizza Yoda
A little teaser of a few of the finalized designs for the
Spring 2020 New Release from Steel Petal Press.

That’s a wrap…of this portion! In Part II, we’ll show a behind-the-scenes look into how these products are produced, including in-house and out-source creation. Stay tuned.
XOXO

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