You GUYS! Next week I will be in NYC for my third time exhibiting at The National Stationery Show! I have been meaning to write an update, but I’ve been trying to focus more on my mental and physical health and blogging has been put on the back burner.
This year I have definitely felt the most prepared and most calm during my NSS Prep. I didn’t have to create a catalog from scratch, come up with product numbers, figure out flooring, lighting and walls etc. That’s all already been done at least once. This year I focused on my making some great new products and tweaking and perfecting all the tools I already have in place. This year I am also not right in the middle buying a house (like last year) so that has taken off a lot of added pressure.
I’m starting to get really EXCITED! One of the things I love best about the Stationery Show is the community of amazing people you meet and how nice and friendly and supportive everyone is. Not just other exhibitors, but shop owners and all the industry people. You really feel like you’re a part of something that is bigger than you are. And it’s special.
Before heading to the show I always connect with other shop owners and designers through instagram. My favorite thing to do these days is search the hashtag #nss2015 <— check it out yourself! How could you not get excited looking through all the wonderful new work being made, or seeing all the pre-show mailers filling retailers’ mail boxes, or all the behind-the-scenes looks at your colleagues near and far as they prep for the show.
People in the industry call it “The Most Wonderful Time of the Year!” And if you’re a stationery fiend, or maker, or buyer, it’s true. I just loved this photo from Shindig Paperie in Arkansas of all her NSS mail:
Or read this blog post from Crumple and Toss on NSS Mailers.
Aside from mailers, I’ve been working on booth set up, catalogs and all that other good stuff. Below are a few highlights from my instagram feed.
My new catalog is here! 32 pages this year. Along with my “write on” mini journal booth giveaway. You can view the digital version of my catalog HERE, or if you’re a retailer interested in receive a catalog and you won’t be at the show, shoot me an email and I’ll send one your way!
orders (at) steelpetalpress (dot) com
Also my pre-show mailer, A9 size, gold foil, pink envelopes. yum!
This year I had one of my is a finalist for a Louie Award! The Louie Awards is the award show for greeting cards. Submissions are blind-judged by a panel of industry experts over a two-day, on the criteria of originality, impact, design excellence, sendability, and value.
Watch this fun video about the Louie Awards for more info:
My Big Gay Wedding Card is a finalist for LGBQT Above $4 category:
Finalists in each category are announced in March, with winners revealed at the annual LOUIE Awards gala, held every May in New York City during the National Stationery Show. And you can view a list all the finalists and categories HERE.
On the Sunday night of the show, I will be attending the Louie Award Gala and dragging hubby along with me. I’m actually also super nerdy excited about that event too.
Also these two products are finalists for Best New Product Awards. (Different than the Louie Awards). The new Astrology birthday card series (below) is a finalist in the Paper Love category:
And this HOT STUFF typographic ceramic mug is a finalist for the Lifestyle category:
So here’s my a look at my schedule for the next two weeks:
Wed 5/13 (5 days?!) Chad and I leave to drive to NYC from Chicago
Thur 5/14 – It’s my cousin’s wedding in Brooklyn. Convenient, but I also wish It wasn’t right before NSS so I could enjoy myself a little more.
Fri 5/15 – Post-Wedding family brunch then Start set up at NSS
Sat 5/16 – Finish set up at NSS
Sun 5/17 – SHOW OPENS!!! Evening Louie Awards Gala (more on that below)
Mon 5/18-Tues 5/19 – More standing around the booth, smiling, writing up orders
Wed 5/21 – Show closes, drive with hubby to Niagara Falls
Thur 5/22 – Relax and explore Niagara Falls
Fri 5/23 – Drive to Toronto, spend the night
Sat 5/24 – Drive home
Did you notice that little mini-vaca detour at the end of my trip? Yes! We will be taking a few extra days to drive home after the show and explore some parts of the country/Canada that we have never visited before. It will be nice to take a few days to relax before I head back into work.
Please follow along my journey on my instagram feed! And I will be back after the show to touch on highlights and a recap of NSS 2015.