Greeting Card Facts

Greeting Card Facts

A few interesting facts I stumbled on about greeting cards.  (SOURCE)

• Americans purchase approximately 6.5 billion greeting cards each year. Annual retail sales of greeting
cards are estimated between $7 and $8 billion.

• The most popular Everyday card-sending occasion by far is Birthday, followed by a number of secondary
occasions that include Sympathy, Thank You, Wedding, Thinking of You, Get Well, New Baby and
Congratulations.

• The most popular Seasonal cards are Christmas cards, with some 1.6 billion units purchased (including
boxed cards). This is followed by cards for Valentine’s Day (145 million units, not including classroom
valentines), Mother’s Day (133 million units), Father’s Day (90 million units), Graduation (67 million units),
Easter (57 million units), Halloween (21 million units), Thanksgiving (15 million units) and St. Patrick’s Day
(7 million units).

• Women purchase an estimated 80% of all greeting cards. Women spend more time choosing a card than
men, and are more likely to buy several cards at once.

• Greeting card prices can vary from 50 cents to $10 – with a price point for every consumer. The vast
majority are between $2 and $4. (Total price per year include boxed cards.) The cost of a typical counter
card, however, is between $2 and $4. Cards featuring special techniques, intricate designs and new
technologies and innovations – such as the inclusion of sound chips and LED lights – as well as
handmade cards, are at the top of the price scale.

• Seven out of 10 card buyers surveyed consider greeting cards “absolutely” or “almost” essential to them.
Eight out of 10 of these buyers expect their purchases to remain the same going forward. Of the balance,
twice as many card buyers say they will “increase” their purchasing as say they will “decrease” their
purchasing in the coming year.

Seasonal Help at Steel Petal Press!

Seasonal-Hiring

Steel Petal Press is hiring and we’re looking for you!
Read more about our company here: http://www.steelpetalpress.com/

We are a small boutique stationery company specializing in letterpress greeting cards and wedding invitations, our flagship location is located in Logan Square (just off the California Blue line stop.) We are looking for temporary seasonal help in our retail shop for November and December (approximately 10-20 hours/week) with potential to fill in shifts after the holiday rush. This is strictly a retail position. Weekend availability during November and December is a MUST.

We prefer that the potential employee live reasonably close to the area of the retail store. The ideal candidate is a person with great retail & customer service experience, keen attention to detail and who will fit in well with our small team. A passion for stationery is a bonus.

Retail Sales Tasks include:
-Cashiering
-Customer interaction and service
-Retail store maintenance
-Opening and closing procedures
-Helping with misc. tasks as needed

The ideal candidate(s) would possess the following skills & attributes
-Availability over Thanksgiving and the month of December, especially the week before Christmas.
-Fairly open availability for the flexible schedule we desire
-Eagerness to learn, very reliable and hardworking
-Has retail and sales experience, especially in a boutique setting
-Enjoys working with customers
-Has a fun personality and positive attitude
-Gets excited about crafty, artistic goods, and a love of stationery
-Ability to work well independently and as part of a team
-MUST be available work weekends

We are interested in hiring the right person and training them to fit our business. Resumes without the ideal experience will still be considered.

To apply, please follow these steps. If steps are not followed as listed, your application will not be accepted:
-Research our company and showcase that you understand a bit about our company.
-Email your COVER LETTER explaining why you feel you would be a great fit for this position and our company (Tips on writing a great cover letter: http://theeverygirl.com/7-tips-to-write-the-perfect-cover-letter).
-Email your RESUME or work history.
-Use this email: jobs.steelpetalpress(at)gmail.com

If it seems that initially you may be a fit for our company, we will first conduct online interviews. Some candidates may then be called in for in person interviews.

National Taco Day!

Taco Gift Wrap Wrapping Paper

Holy cow do we love tacos at Steel Petal Press!  In celebration of national taco day (Wednesday 10/4 2017) I thought we’d share some of our favorite taco products.

First we have my favorite:  TACO WRAP, designed by Steel Petal Press and printed in Chicago.  Our Taco Wrap is available in our brick and mortar location and also online HERE.   You can use this wrap on taco day or any day of the year.  (At Steel Petal Press really we love tacos all year round)

We also have these great items from independent vendors available at our brick and mortar location in Logan Square.  Below are a few of our favorite Taco gift items around the shop.

Also be sure to stop by our favorite Taco joint directly across the street from Steel Petal Press; Dos Amigos.  We recommend the chorizo, pastor or shrimp taco.  Be sure to grab a margarita while you’re there and some extra green salsa!

Taco Money Coin Purse Taco Enamel Pin Tacos and Tequila Tote Bag Taco Truck

 

10% OFF Mugs for National Coffee Day

_COFFEEDAY

It’s no secret. We really, really love coffee.

So National Coffee Day? We’re taking it very seriously by having a coffee mug day sale!

Take 10% off all coffee mugs online and in our Logan Square retail shop, ONLY on National Coffee Day: Friday, September 29th, 2017

All day online at steelpetalpress.com use the code YESCOFFEE at checkout.

Or visit our Logan Square Retail Shop: 2321 N. Milwaukee Ave, Chicago 60647 (map) | 11a-7pm

HIRING: Retail Associate and Shipping Assistant

Hiring Chicago Retail Jobs

We are HIRING!!

Steel Petal Press is looking for a permanent part-time retail assistant (approximately 5-12 hours/week). This position has very flexible hours and could fit well for student or someone with a flexible, open schedule. Weekend availability is a MUST.

We prefer the potential employee live reasonably close to our retail location. This retail position will work 1-2 afternoons (3:30-7pm) per week and on Saturdays. Additionally there will be more hours available to pick up during busier/seasonal times and/or when other employees have to take off of work (short vacations, medical leave, family leave, etc).

The ideal candidate is a personable and reliable, with great retail and customer service experience and who will fit in well with our small team.

Retail and Shipping Tasks include:
-Customer interaction and service
-Cashiering
-Retail store maintenance
-Opening and closing procedures
-Helping with misc. tasks and post production of greeting cards as needed
-Helping pack orders
-Occasionally ship orders

The ideal candidate(s) would possess the following skills & attributes:
-Has retail and sales experience, especially in a boutique setting
-MUST be available work weekends
-Enjoys working with customers
-Has a fun personality and positive attitude
-Ability to work well independently and as part of a team
-Fairly open availability for the flexible schedule we desire
-Eagerness to learn, very reliable and hardworking

We are interested in hiring the right person and training them to fit our business. Resumes without the ideal experience will still be considered. Bonus if you have the following: stationery, social media, marketing or PR experience.

To apply, please follow these steps. If steps are not followed as listed, your application will not be accepted:
-Research our company and showcase that you understand a bit about our company.
-Email your COVER LETTER explaining why you feel you would be a great fit for this position and our company (Tips on writing a great cover letter:http://theeverygirl.com/7-tips-to-write-the-perfect-cover-letter).
-Email your RESUME or work history.
-Use this email: jobs(dot)steelpetalpress(at)gmail(dot)com

If it seems that initially you may be a fit for our company, we will first conduct short online interviews via a link to fill out a form. Some candidates may then be called in for in person interviews.

SPP x RCF = Home Sweet Chicago

Renegade Craft Fair Chicago

Steel Petal Press will be selling at our 8th year at Renegade Craft Fair, Chicago!
There will be handmade goods, food vendors, music, and of course hilarious cards from Steel Petal Press!
It’s sure to be a good time!!

Saturday & Sunday, September 9th-10th
11:00 AM – 7:00 PM
Division Street, Chicago

See map

Steel Petal Press will be at Booth 268 – Find us THERE!

Steel Petal Press at Renegade Craft Fair

Brick & Mortar Item | Sarcastic Coloring Book

Sarcastic Coloring Books at Steel Petal Press

At Steel Petal Press one of our Core Values is LAUGHTER.  We believe Laughter and beauty bring joy to the world

We love it when customers come in and we here giggles, cackles and sometimes snorts as they peruse our selection of greeting cards and gift items.  One of our most popular items are these sarcastic coloring book.  They are funny and also serve the purpose of helping people relax.  Kill two self-care birds with one stone 🙂

Sarcastic Coloring Books at Steel Petal Press Sarcastic Coloring Books at Steel Petal Press Sarcastic Coloring Book at Steel Petal Press

Please come in and check out our selection in person at 2321 North Milwaukee Avenue, Chicago IL 60647. If you love us, please leave a review on YELP!

Looking for a FALL Letterpress Intern

Fall Letterpress Intern

Letterpress Internship Chicago
Steel Petal Press is looking for another letterpress intern ASAP.  Details on the position and how to apply are listed below.

Commitment:
2 days a week, 12 week minimum

Must be:
Hard-working and very reliable, clean, with meticulous attention to detail and ability to work on repetitive tasks.
Letterpress experience, printing or other detail oriented and meticulous hands on experience beneficial (but not required).

Tasks include:
Packaging and folding inventory, labeling, trimming paper and other production work. You will also learn presswork including, press maintenance, ink mixing and custom pantone color matching, registration, press set up and production.

This internship is unpaid but I will train you on the press or trade for press time (if you have the right experience) This can be a great opportunity for someone willing to work hard and learn.

Please email me with a RESUME and COVER LETTER.
shayna (at) steelpetalpress (dot) com / subject line “Fall Letterpress Intern 2017”

and feel free to pass on to interested parties.

Thanks! shayna

New Birthday Cards from Steel Petal Press

Last May we release some funny new letterpress birthday cards that we didn’t have a chance to share with you yet.  Below are our newest selection of funny birthday cards

Muthafukka Birthday Card Bday Beer Bud Birthday Card Barf Day Birthday Card

We also couldn’t help including some of our favorite funny letterpress cards from last year too!

Rock Star Birthday Card F-ing Bday Birthday Card LookingGood Birthday Card Drinking Buddy Birthday Card Bday wino Birthday Card Awesome Bday Birthday Card Unicorn Birthday Card

Interview on Proof to Product!

Proof to Product Podcast, Shayna Norwood

Hey Everyone!! I wanted to announce the release of my podcast for the Proof to Product Podcast by my stationery friend and colleague Katie Hunt of Tradeshow Bootcamp.

I took the Tradeshow Bootcamp webinars in 2012 before I exhibited for the first time at The National Stationery Show.  Since then I have been an active member of the TSBC online community of stationery designers and printers, such an inspiring group of entrepreneurs and creative minds.  More recently I attended PaperCamp+ for alumni in more advanced stages of their business.

I was thrilled and honored to be interviewed for this podcast and give back to a community from which I’ve learned so much.  In my interview I talk about how I started Steel Petal Press, opening the flagship retail shop, managing both a wholesale business and a retail storefront, the challenges I’ve faced while growing the business and advice to designers who are pitching their products to wholesale buyers.

I had so much fun talking with Katie and sharing some of the things I’ve learned along my journey.  You can listen to the full episode HERE.  Please check it out, I would love to hear what you think! Was there any new information you found helpful?  Anything I didn’t address, I would love to comment more here.

Thanks so much to Katie and everyone in TSBC for creating such a wonderful and supportive community!