Brick & Mortar Item | Sarcastic Coloring Book

Sarcastic Coloring Books at Steel Petal Press

At Steel Petal Press one of our Core Values is LAUGHTER.  We believe Laughter and beauty bring joy to the world

We love it when customers come in and we here giggles, cackles and sometimes snorts as they peruse our selection of greeting cards and gift items.  One of our most popular items are these sarcastic coloring book.  They are funny and also serve the purpose of helping people relax.  Kill two self-care birds with one stone 🙂

Sarcastic Coloring Books at Steel Petal Press Sarcastic Coloring Books at Steel Petal Press Sarcastic Coloring Book at Steel Petal Press

Please come in and check out our selection in person at 2321 North Milwaukee Avenue, Chicago IL 60647. If you love us, please leave a review on YELP!

Looking for a FALL Letterpress Intern

Fall Letterpress Intern

Letterpress Internship Chicago
Steel Petal Press is looking for another letterpress intern ASAP.  Details on the position and how to apply are listed below.

2 days a week, 12 week minimum

Must be:
Hard-working and very reliable, clean, with meticulous attention to detail and ability to work on repetitive tasks.
Letterpress experience, printing or other detail oriented and meticulous hands on experience beneficial (but not required).

Tasks include:
Packaging and folding inventory, labeling, trimming paper and other production work. You will also learn presswork including, press maintenance, ink mixing and custom pantone color matching, registration, press set up and production.

This internship is unpaid but I will train you on the press or trade for press time (if you have the right experience) This can be a great opportunity for someone willing to work hard and learn.

Please email me with a RESUME and COVER LETTER.
shayna (at) steelpetalpress (dot) com / subject line “Fall Letterpress Intern 2017”

and feel free to pass on to interested parties.

Thanks! shayna

New Birthday Cards from Steel Petal Press

Last May we release some funny new letterpress birthday cards that we didn’t have a chance to share with you yet.  Below are our newest selection of funny birthday cards

Muthafukka Birthday Card Bday Beer Bud Birthday Card Barf Day Birthday Card

We also couldn’t help including some of our favorite funny letterpress cards from last year too!

Rock Star Birthday Card F-ing Bday Birthday Card LookingGood Birthday Card Drinking Buddy Birthday Card Bday wino Birthday Card Awesome Bday Birthday Card Unicorn Birthday Card

Interview on Proof to Product!

Proof to Product Podcast, Shayna Norwood

Hey Everyone!! I wanted to announce the release of my podcast for the Proof to Product Podcast by my stationery friend and colleague Katie Hunt of Tradeshow Bootcamp.

I took the Tradeshow Bootcamp webinars in 2012 before I exhibited for the first time at The National Stationery Show.  Since then I have been an active member of the TSBC online community of stationery designers and printers, such an inspiring group of entrepreneurs and creative minds.  More recently I attended PaperCamp+ for alumni in more advanced stages of their business.

I was thrilled and honored to be interviewed for this podcast and give back to a community from which I’ve learned so much.  In my interview I talk about how I started Steel Petal Press, opening the flagship retail shop, managing both a wholesale business and a retail storefront, the challenges I’ve faced while growing the business and advice to designers who are pitching their products to wholesale buyers.

I had so much fun talking with Katie and sharing some of the things I’ve learned along my journey.  You can listen to the full episode HERE.  Please check it out, I would love to hear what you think! Was there any new information you found helpful?  Anything I didn’t address, I would love to comment more here.

Thanks so much to Katie and everyone in TSBC for creating such a wonderful and supportive community!



Brick & Mortar Vendors | Soap Distillery

Soap Distillery

Welcome to a new column here at the Steel Petal Press blog.  Here we will highlight some of our favorite vendors at our Brick and Mortar flagship location.  You can find our retail location in the up-and-coming Logan Square neighborhood which is along a vibrant bar strip and immediately adjacent to Revolution Brewery. (literally) If you live in Chicago, please come visit us in person!  Or if you ever visit the second city hopefully you can make your way to our neck of the woods and say “HI”

Our first vendor highlight is one of our favorite soap companies and fellow Chicago-based vendor: Soap Distillery.  Danielle makes fantastic boozy inspired soaps that look beautiful AND smell delicious.  We make sure to always have her soaps in stock. She’s local to Chicago and she’s always kind enough to hand-deliver our orders each time.

We are proud to have her items in stock. We make it a priority to support local vendors and independent businesses when we can.  Please come in and check out our selection in person at 2321 North Milwaukee Avenue, Chicago IL 60647.

You can also read more about Soap Distillery HERE.

PaperCamp+ with Tradeshow Bootcamp

Paper Camp+ Tradeshow Bootcamp

At the end of June I spent 2 wonderful days at the PaperCamp+ conference in Palm Springs. It was a business-focused conference for smaller stationery companies who are mid career and looking for ways to grow their businesses.  The conference was targeted to alumni of  Tradeshow Bootcamp and companies in the stationery industry.

I took the Tradeshow Bootcamp webinars in 2012-2013 when preparing for my first visit to the National Stationery Show in 2013.  At the time I found the information invaluable, and it really helped prepare me for the daunting task of exhibiting at my first trade show, especially on a shoestring budget.

Paper Camp+ Tradeshow Bootcamp

The conference was in a small room at the Saguaro Hotel in Palm Springs.  It was a cute little location with average rooms but a beautiful pool setting.  All the Paper Camp+ attendees stayed at the hotel which was super convenient for the all day conferences.  These are some photos around the hotel, but during deep discussions  in the conference room it was easy to forget everyone else around us was on vacation!

We were basically in round table discussions and listening to speakers from 8am until 5pm with happy hours at the end of each day.  There were about 25 attendees plus 5-10 additional speakers and staff.  It was inspirational to hear the speakers, but also to see them participating and taking notes during other presentations.  The information was truly valuable for everyone.

Paper Camp+ Tradeshow Bootcamp

Below is a list of the panels and speakers. I can say without a doubt I got something from everyone.  Some of the topics were more applicable to my current situation than others, but everything I learned was worthwhile:

Thursday, June 29
8:00am – Breakfast
9:00am – Welcome + Introductions
9:30am – How to Clone Yourself with Amber McCue
11:00am – Diversifying Revenue Streams with Kristen Ley
12:30pm – Lunch
2:00pm – Small Group Discussions
3:30pm – Break + Snacks
4:00pm – Visibility + PR Panel Discussion
5:30pm – Happy Hour sponsored by DeFrance Printing
6:40pm – Dinner on your own

Friday, June 30
8:00am – Breakfast
9:00am – Big Dreams Need Big Plans with Tonya Dalton
10:30am – Work Your Wealth in Business & Life with Mary Beth Storjohann
12:00pm – Lunch
1:30pm – Growing a Thriving Business With Fear with Reina Pomeroy
3:00pm – Break + Snacks
3:30pm – Hiring & Nurturing Your Team Panel Discussion
4:30pm – Final thoughts & Take-Aways
5:30pm – Closing Party sponsored by Astro Paper Converters
7:30pm – High fives & hugs goodbye

Paper Camp+ Tradeshow Bootcamp

I came away with some really solid, concrete information, and action items moving forward.  Below are a few goals and other items to start implementing to help improve my business and processes:
– Separating what do I need to do, and what I can delegate better
– Updating operations manuals, and keeping constant
– Better budgeting (actually creating a budget)
– Updating core values / guiding principles
– Creating more efficient systems in the workplace
– Automating my schedule
– Scheduling social media and marketing
– Maximizing shipping efficiency

My biggest takeaway from the whole experience was the conversations, the one-on-one interactions and the friendships that were solidified in real life over real drinks, real laughs, (a few) real tears and a common bond of shared experiences.

The women in the stationery industry are truly one of kind, empathetic, heartfelt and hilarious.  And I feel so lucky to be a part of this world.

Paper Camp+ Tradeshow Bootcamp

(above from left to right: Carina of Crow and Canary, Tonya of Inkwell Press, Lisa of Farewell Paperie, Katie of The Good Twin, Katie of Tradeshow Bootcamp)

Paper Camp+ Tradeshow Bootcamp

(above: Roseanna of Iron Curtain Letterpress, Kristen of Thimble Press)

Summer Weddings + Cards to give at Wedding

Wedding Card

Summer is a time for outdoors, for biking and swimming, celebrations and (one of our personal favorite) WEDDINGS.  We love summers and we love summer weddings in Chicago! We recently released some fun new wedding cards.  Perfect to give at your summer wedding or any time of year.  These wedding cards range from sweet, to funny, to realistic and true.

Committing to one person for the rest of your life is something admirable and romantic, it is a time of great celebration and at Steel Petal Press we want our wedding cards to help share the excitement and support the friends you love most who choose to take the plunge

Below are some of our favorite letterpress wedding cards for this season.  We share our newest releases and also some old favorites.


Wedding Card Wedding Card Funny Engagement Card BFF Funny Wedding Card BFF Unique Wedding Card Unique Wedding Card

Steel Petal Press Core Values


I just came back from a super inspiring weekend at Paper Camp+ a conference for alumni and more seasoned members of Tradeshow Bootcamp community. (hopefully, I have time to do a separate post about that…) I learned sooooo much over the two days of workshops, speakers and networking.  Too much to talk about right now, so today I’m just going to focus on one of my first implementations after attending the conference.

One piece of the information that was repeated over and over was how core values and guiding principles really helped build the foundation for making business decisions and feeding a business so it can thrive through growth.  Before I opened the retail shop I worked with some staff to create a list of core values that were applicable at the time.  As we’ve grown our team, interacted more with the public and with each other I felt the core values weren’t as concise or accurate as they could be.  One of my first to-do items was to revise and rewrite some of the values to better match how we’ve grown and changed.  Below you can see my final revision.  I updated some of the verbiage, took out some bullet points that seemed redundant, and added some core values. I feel really good about the ideals listed below and think it’s a more accurate reflection of Steel Petal Press and how we fit in the world.

  1. Strive for the highest quality: unique, beautiful, lasting products
  1. Laughter and beauty brings joy to the world
  1. Be ready to help — with enthusiasm
  1. Positive communication creates a respectful environment
  1. Work smarter, not harder
  1. Focus on community
  1. Celebrate the little things

Hiring Retail Superstar!

hiring retail job

Steel Petal Press is hiring and we’re looking for you!
Read more about our company here:

We are a boutique stationery company specializing in letterpress greeting cards and wedding invitations. Our retail store is located on Milwaukee Avenue, near the California Blue Line Stop, in Logan Square.

We are looking for a fantastic permanent Superstar Retail Lead to work part-time (25-30 hours/week) with potential for growth. This position has somewhat set hours and could fit well for a person with an open schedule. Weekend availability is a MUST. We prefer that the potential employee live reasonably close to the area of the retail store.

This is strictly a retail position with some creativity needed for visual merchandising and window displays.

The ideal candidate is a person with 3+ years retail experience, with department management experience preferred. Excellent customer service skills, keen attention to detail and one who will fit in well with our small team are all very important to us.

The Retail Superstar is responsible for:
-Management of incoming orders, including assisting the owner with product orders
-Visual merchandising, front window displays, etc
-Maintaining our inventory databases with photos, descriptions, costs, margins, etc
-Customer interaction and service
-Opening and closing procedures
-Retail store maintenance
-Annual inventory counts
-Helping with misc. processing tasks as needed

Our superstar would possess the following skills & attributes:
-Has retail management/supervisory and sales experience, especially in a boutique setting
-Enjoys working in retail and working with customers
-Is very organized and detail oriented
-Eagerness to learn, very reliable and hardworking
-Has a fun, outgoing personality and positive attitude
-Enjoys crafty, artistic goods, and a love of stationery is a plus
-Ability to work well independently and as part of a team
-Fairly open availability for the set schedule we desire
-MUST be available to work weekends

To apply, please follow these steps. If steps are not followed as listed, your application will NOT be accepted or reviewed:
Research our company and showcase that you understand a bit about our company.
Email your COVER LETTER explaining why you feel you would be a great fit for this position and our company (Tips on writing a great cover letter:
Email your RESUME or work history.
Use this email: kat at steelpetalpress dot com.

If it seems that initially you may be a fit for our company, we will first conduct short phone interviews. Some candidates may then be called in for in person interviews.
7-12-16 Steel Petal Press Studio Tour Chicago, IL ©2016 Jennifer Kathryn Photography

1 year anniversary party!

1 year anniversary party Steel Petal Press

The retail location for Steel Petal Press is turning 1 and we’re having a party to celebrate!  Thanks so much to everyone for making our first year AMAZING!

Please stop by on Thursday, June 1st 4-7pm to help us celebrate!
2321 N Milwaukee Ave, Chicago 60647

– Bang Bang Pie
– Drinks and Snacks
– SPECIAL DISCOUNT: 10% off all purchases ALL DAY
– Enter a raffle to win a $25 gift certificate

Thursday, June 1st
Steel Petal Press
2321 N Milwaukee Ave

RSVP through our facebook event for thesteel petal press anniversary HERE.