Steel Petal Press was nominated for a Brassy Award!
An entrepreneur is “one who undertakes significant financial risk.” So, really, all sellers are brave. You’re all bold. You’re all crazy enough to ignore the odds and tough enough to stick it out.
Square hears a lot of these stories, and some stand out. Stories of extraordinary vision and extreme perseverance. Of building your community while you build your business. Of turning an idea into a livelihood into an unstoppable force.
Square created the BRASSYs—their first-ever awards program—because they want to recognize these sellers. Five BRASSY winners will receive mentorship from business luminaries at a special one-day Seller Summit, a $10,000 cash prize, Square hardware, and more.
What is your company’s vision?
Steel Petal Press shares beauty and humor with the world through handmade, letterpress stationery. We create letterpress greeting cards that help people celebrate and connect through life’s important moments. Our brick and mortar retail shop supports local and independent makers with a focus on beautifully designed products that help spread joy and laughter.
What makes your product or business unique and innovative?
At Steel Petal Press we use the historic craft of letterpress printing everyday in our studio. All our greeting cards are 100% letterpress printed in house. We custom mix all our inks by hand and hand-feed each sheet of paper one at a time through our vintage printing presses from the 1960s. We are committed to preserving the history of letterpress by educating the public on the process and craft of letterpress printing. Our retail location provides a unique experience to customers because the print shop, printing presses, machines and processes are visible to the public from the shop.
How has your business made a positive impact to your customers, neighborhood, and/or community?
Steel Petal Press has positively impacted our community by providing a one-of-a-kind shopping experience, beautiful products, education on the craft of letterpress and support of other small local businesses. Our greeting cards are handmade in house, while also exuding beauty and humor. Our retail shop has a curated, unique selection of gift items that support other independent business. Most importantly, our vintage printing presses and the craft of letterpress is on display so neighbors, tourists and visitors to the shop are exposed to the unique and historic craft of letterpress.