Archive for the ‘business’ Category

Extended Holiday Hours at Steel Petal Press

extended holiday gift shopping hours We are quickly popping in to share our holiday hours for Steel Petal Press Brick and Mortar Retail Shop.

We know, preparing for family, shopping, cooking and Christmas break can get hectic: and we at Steel Petal Press is here to help!! The shop is staying open until 8pm the week before Christmas, giving you a little extra time to check off everything on your list.

Make note of our holiday hours are listed below:

Holiday HOURS:
Monday, December 17th – Friday December 21st: 11am – 8pm
Saturday, December 22nd: 10am – 8pm
Sunday, December 23rd: 11am – 8pm
Monday, December 24th: 11am – 3pm
Tuesday, December 25th: CLOSED
Monday, December 31st – Friday, December 4th: CLOSED

Steel Petal Press Chicago Stationery shop Steel Petal Press Gift Chicago Steel Petal Press Chicago Gift Shop

Join Our TEAM!

Steel Petal Press is hiring and we’re looking for you!
Read more about our company here:

We are a small boutique stationery company specializing in handmade letterpress greeting cards. Our flagship location is located in Logan Square (just off the California Blue line stop.) We are looking for a permanent full-time retail and shipping assistant (approximately 30-40 hours/week). Weekend availability is a MUST. This is strictly retail customer service and shipping position, with light merchandising duties.

The expected schedule for this position will be 8 hour shifts with dedicated time for shipping and dedicated time for retail tasks.

We are looking for an exuberant people person who can multi-task with ease. We want someone who has excellent shipping experience and loves working with people to fit in with our small team.

The ideal candidate(s) would possess the following skills & attributes:
– Has at least 2 years shipping experience, packaging orders, and familiarity with USPS, FedEx, and UPS shipments
– Has at least 2 years of excellence retail and sales experience- in a boutique setting is ideal
– Inventory Management experience
– Outstanding communication skills
– Self-motivated and proactive
– Has a fun, upbeat personality, and positive attitude
– Eagerness to learn, very reliable and hardworking
– Strong attention to details and multi-tasking skills
– Ability to work well independently and as part of a team
– MUST be available work weekends
– Availability for the 30-40 hour per week schedule we desire

Retail Tasks include:
– Lively customer interactions and excellent, not-too-salesy, but personal customer service!
– Energetic and friendly cashiering
– Retail store maintenance
– Opening and closing procedures
– Helping with misc. tasks, including some merchandising and post production of greeting cards as needed

Shipping Tasks include:
– Packaging and shipping orders
– Managing payments and outgoing orders from our 5 sales channels
– Shipping customer service
– Ordering shipping supplies
– Helping to manage and maintain inventory levels

Bonus (but not required) if you have any of the following: merchandising, graphic design skills, or tradeshow experience.

To apply, please follow these steps. If steps are not followed as listed, your application will NOT be accepted:
– Research our company and showcase that you understand a bit about our company.
– Email your COVER LETTER explaining why you feel you would be a great fit for this position and our company (Tips on writing a great cover letter:
– Email your RESUME or work history.

If it seems that initially you may be a fit for our company, we will first conduct short online survey interviews. If it seems like a good fit, some candidates may then be called for in person or Skype interviews.

Mother’s Day is Sunday May 13th!

mother's day gifts steel petal press

Listen, we’re not trying to nag you but Mother’s Day is a little over a week away:  SUNDAY May 13th which means you’re running out of time to pick the perfect card to celebrate your mom!

Steel Petal Press has got a variety of Mother’s Day cards which range from funny to sentimental so you can pick just the right one to show your mom you care!

Visit us as Steel Petal Press
2321 N Milwaukee Ave, Chicago 60647

cards for mom and dad

But, let’s be honest, after all the shit you probably put her through it might be nice to get her a little something else. No worries, we’ve got plenty of perfect little something else’s that Mom’s are bound to love!

Maybe a mug to put all her coffee in (which she needs now thanks to you)? Or even a magnet to hang up your old artwork she still keeps on the fridge?

mother's day gifts steel petal press

Regardless, she’s bound to love whatever you pick out for her…so just make sure to pick her out something before Sunday!  After all, she did go through hours of labor to birth you, so why wait ‘til the last minute!

mother's day cards

Steel Petal Press at the Spring One of a Kind Show

one of a kind show chicago

We’re so excited to be participating in the One of a Kind Spring Show this Friday – Sunday! We’ll be on the 7th floor of The Merchandise Mart In BOOTH 1035!

We’ll be there with a brand new release of SO MANY NEW NEW NEW cards and products. We’re excited to share them all with you!

ALSO – Mother’s Day is just a few weeks away (Sunday May 13th) so don’t forget to pick up a card for mom while you shop.

Of if you can’t make the show, you can always pick up a Mother’s Day card through our online shop
We can’t wait to see you guys there!

Small Biz Saturday / Cyber Monday!



We have some sales coming up in our retail shop and online!  Be sure to sign up for our newsletter ASAP for details on both these once a year sales in store and online.


Brick & Mortar Item | Sarcastic Coloring Book

Sarcastic Coloring Books at Steel Petal Press

At Steel Petal Press one of our Core Values is LAUGHTER.  We believe Laughter and beauty bring joy to the world

We love it when customers come in and we here giggles, cackles and sometimes snorts as they peruse our selection of greeting cards and gift items.  One of our most popular items are these sarcastic coloring book.  They are funny and also serve the purpose of helping people relax.  Kill two self-care birds with one stone 🙂

Sarcastic Coloring Books at Steel Petal Press Sarcastic Coloring Books at Steel Petal Press Sarcastic Coloring Book at Steel Petal Press

Please come in and check out our selection in person at 2321 North Milwaukee Avenue, Chicago IL 60647. If you love us, please leave a review on YELP!

Interview on Proof to Product!

Proof to Product Podcast, Shayna Norwood

Hey Everyone!! I wanted to announce the release of my podcast for the Proof to Product Podcast by my stationery friend and colleague Katie Hunt of Tradeshow Bootcamp.

I took the Tradeshow Bootcamp webinars in 2012 before I exhibited for the first time at The National Stationery Show.  Since then I have been an active member of the TSBC online community of stationery designers and printers, such an inspiring group of entrepreneurs and creative minds.  More recently I attended PaperCamp+ for alumni in more advanced stages of their business.

I was thrilled and honored to be interviewed for this podcast and give back to a community from which I’ve learned so much.  In my interview I talk about how I started Steel Petal Press, opening the flagship retail shop, managing both a wholesale business and a retail storefront, the challenges I’ve faced while growing the business and advice to designers who are pitching their products to wholesale buyers.

I had so much fun talking with Katie and sharing some of the things I’ve learned along my journey.  You can listen to the full episode HERE.  Please check it out, I would love to hear what you think! Was there any new information you found helpful?  Anything I didn’t address, I would love to comment more here.

Thanks so much to Katie and everyone in TSBC for creating such a wonderful and supportive community!



Letterpress Internship Chicago

Chicago Letterpress Internship

Letterpress Internship Chicago
Starting in January Steel Petal Press is looking for another letterpress intern.  Details on the position and how to apply are listed below.

1-2 days a week, 12 week minimum

Must be:
Hard-working and very reliable, clean, with meticulous attention to detail and ability to work on repetitive tasks.
Letterpress experience, printing or other detail oriented and meticulous hands on experience very beneficial (but not required).

Tasks include:
Packaging and folding inventory, labeling, trimming paper and other production work. You will also learn some presswork including,press maintenance, ink mixing and custom pantone color matching, registration, press set up and production.

This internship is unpaid but I will train you on the press or trade for press time (if you have the right experience) This can be a great opportunity for someone willing to work hard and learn.

Please email me with a RESUME and COVER LETTER.
shayna (at) steelpetalpress (dot) com / subject line “Spring Letterpress Intern”

and feel free to pass on to interested parties.

Thanks! shayna

Thoughts on Amazon Handmade

Thoughts on Amazon Handmade

Since it’s launch just a few weeks ago, Amazon Handmade has hit the news and the handmade community with a splash.  There’s been lots of talk of what it will mean for the future of etsy, and what it means for crafters and makers.

Here is some more reporting from around the web:
New York Times article overview on Amazon Handmade
Forbes – Etsy v Amazon defining “Handmade”
Aeolidia – Is Amazon Handmade an Etsy Killer?
A Closer Look from a crafter who opted out.

Here are my thoughts on the subject:

Steel Petal Press specializes in letterpress stationery that I sell direct to customers and wholesale.  I currently have an active etsy shop, a Steel Petal Press online shop, plus I also get business from wholesale accounts and custom client work. I make a living working full-time at my craft and I am able to do so through all these various revenue streams.  Personally, I’m all for Amazon Handmade.  An Amazon Handmade Storefront for Steel Petal Press will add another revenue source to my repertoire and give me new access to an untapped market: Amazon Shoppers.

Did you know Amazon has 285 million active users?  That’s HUGE compared to Ety’s 22 million.  (source)

In return Amazon takes 12% of the sale as opposed Etsy’s 3.5% + $0.20 listing fee. The 12% fee might be too much for some makers like this woman who says she won’t make a profit once Amazon takes their cut. (12% margins are pretty low, clearly Amazon Handmade is not the market place for her.  I also think she should consider raising her prices, or updating and streamlining her processes to be more profit-friendly.)

12% fees from Amazon are high, but don’t prevent me from making a profit;  My wholesale pricing is 50% off retail,  plus I work with sales reps that take an additional 15-20% on top of that and I’m still able to hand craft my goods and make, not only a profit, but a living.

My Amazon Shop has been up for a little over a week now, and I’ve already gotten three orders.  It’s certainly far from a huge volume, but it’s promising for a brand new market place.  My etsy shop was open for months before I even got my first sale and now I average $1500 a month in Etsy retail sales (which doesn’t make me rich, but keeps me busy.)  Those sales combined with my other revenue streams makes me a living.

It is my hope that the potential in Amazon Handmade is huge. Starting August 1st 2016 they will start charging an additional $40 / month sellers fee.  At that point I will reassess my sales and decide whether to move forward using their marketplace.

Until then, all the talk in the handmade community has been fascinating to follow.

Are you a maker? What are your thoughts on Amazon Handmade? Will you set up a store font there?  Why or why not?  I would LOVE to hear your opinion.

On Deck in the Studio

Not only is summer an agreed-upon great season to get hitched, it’s also the perfect time to break out the stationery and keep in touch with scattered friends and family. Others must agree, because production at Steel Petal Press sure hasn’t slowed, and we’ve been busily printing, packing, and shipping our paper goods to retailers and customers nationwide.

Below is Maranda on her last day at Steel Petal Press and on the right is our newest team member Kat! I will officially introduce her in an upcoming post.

Photo Jul 02

Wholesale orders march on. Here, we’re boxing up and shipping out to some of our sellers like Rainbow Grocery in San Francisco, Magnificent Milestones in Chicago, The Gypsy Wagon in Dallas, and Paper Goat Post in Florida.

During a recent job were glad to reacquaint with a past wedding client, Hylah Hedgepeth to print some stationery and business cards for her new photography venture. Yeah for small business!

Photo Jun 12

Pictured below is another run of elegant business cards for a bridal boutique called Le Salon.

Photo Jun 12

And here is yet another custom stationery job, set by hand in lead type. We mostly use digital design and polymer plates to print, as there is more flexibility with layout and fonts on the computer. But, every now and then, it’s nice to slow down and hand set some metal type.

Photo Jun 12-2

In other news: We’re excited to announce that things are steadily progressing with our new studio and retail space. Lease is signed, a deposit has been made, and we’re on our way. We’re currently working with an architect to build out the space and lay it out just right. Next up, construction permits. This is a slow process, but we’re thrilled to be making headway.