Archive for the ‘Month Summary’ Category

January Rewind – A Kickass Start To 2019!

We know we say this every month but where does the time go?! SERIOUSLY, THOUGH!? We couldn’t be more excited with how the first month of 2019 has gone! January was definitely a strange month with lots going on so please enjoy our January Rewind!

Year-End Inventory:
As you could probably guess, the year-end inventory isn’t the most fun task to do here at Steel Petal Press but it is totally necessary! To sum it up, a year-end inventory means we count every single item we have in stock from the back to the front. This includes everything from envelopes and sleeves to the candles and tea towels on the sales floor. We then reconcile any differences between what we counted versus what our computer count says we have. This allows us to accurately account for inventory so we know what/when to order things, identify any theft patterns, and let us know how much dollar amount in inventory we have on hand! The team totally killed it and this was by far the most seamless inventory count we’ve had! WOOHOO!

Karaoke Room:
Steel Petal Press likes to do an “employee fun time” once every quarter as a reward for all the hard work our team gives! This quarter’s fun time happened to land right at the end of inventory so everyone was ready to blow off some steam! We collectively decided to rent a karaoke room in Lincoln Park and sing our little hearts out…and boy, did we! 🙂

(Our favorite pic of the night goes to Dan, one of our retail employees/printer and his gf, Anna!)

America’s Mart (ATL):
We had been working tirelessly to prepare for our very first time attending America’s Mart as a vendor and all the hard work paid off! The set-up and tear down were pretty much seamless…we even got to enjoy a “free” day around Atlanta!

We were very happy with how the booth turned out – bright, colorful, and welcoming (which is everything Steel Petal Press is about!) One more special thing about our booth at America’s Mart was that we were in the “On Trend” section which is juried. This means a panel voted that our products “Juried” means that a met their criteria to be considered “On Trend”. It’s very important in a huge show such as this because it sets us apart from the VERY  large pool of additional vendors.

Steel Petal Press  had a few days that were a bit slow but in the end it was deemed a successful first time showing at America’s Mart! We walked away with 20 orders, most of which were new accounts for us! We are looking to get more reach in the south, so definitely a good start to expanding in this area.

We also measure a show’s success by  how many contacts were made even if they didn’t place an order. This is because it’s very possible they could place an order in the future! Once we arrived home, we counted about 30 new potential retail leads (which is very good) but they also felt like stronger leads than the one’s we compiled from New York Now in August. In fact, we’ve even had 2 new account open from those leads!

The show going well did not spare Shelby or Shayna from utter exhaustion which can best we summed up by this photo from the plane right home.

Justin Timberlake Concert:
Since Shelby and Shayna worked their asses off at Steel Petal Press’s first ever America’s Mart, they decided to treat themselves to something super fun while in ATL. They decided to go see Justin Timberlake who happened to be playing at the arena right down town…and it did NOT disappoint (not even a little). They were able to rock out and enjoy an incredible show despite all their drooling and swooning (because let’s be honest, he’s both cute AND sexy which isn’t an easy feat!)

Las Vegas Show:
For the first time, Steel Petal Press showed at a tradeshow in Las Vegas with our sales rep group: Lynn Mitchell Group. Shayna also decided to attend on behalf of SPP since we were sharing the space with other brands from LMG. It proved to be an interesting learning experience since we had never seen our sales reps in action!

Polar Vortex:
Last, but not least, for the first time ever Steel Petal Press’s flagship retail location in Chicago was closed for 2 days due to weather!

The temperature reached between -20 to -30 degrees both days. The entire staff working those days walk to work which was just too dangerous when it’s that cold! (Trust us, it was miserable out!)

February is already underway so stay tuned for next month’s recap!

November Rewind – No Way…November Is Over!

Holy shit…November is over! Who knew!? Sure, there are calendars but, with how busy Steel Petal Press has been, who has time to look at them!

November kick starts the holiday season with Thanksgiving AND Christmas shopping which means it’s all-hands-on-deck at our retail location, however, there’s still plenty going on behind the scenes, too!

Keep scrolling to see what we did this past month:

Steel Petal Press closes its’ doors on Thanksgiving so all the employees can spend time with their families (which is really what Thanksgiving is all about, right!) This year, even Shayna (our owner) got to go home to Washington, DC! Owning and working at a small business is very rewarding but it’s also SO MUCH WORK which means it is important to allow time for everyone to pause, take a breath, and enjoy friends and family. It’s also an important time for Steel Petal Press to reflect on what WE are thankful for: our loyal patrons! Without you, we wouldn’t be where we are and have the visions of where we are going… so thank you so much!

Small Business Saturday:
Now, while most retail businesses plan ALL YEAR ROUND for Black Friday, us small business folks are buckling down for Small Business Saturday. This day highlights the importance of shopping local and celebrates the big impact shopping small has on communities across the country. Our staff worked tirelessly to prepare and we were completely ecstatic about the turnout. It really does makes all the stress and long hours worth it 🙂

Cyber Monday:
November does kick off the busy season for shopping in our brick & mortar location but that doesn’t mean we don’t have a lot of online retail shopping, too! Steel Petal Press also had a huge push during Cyber Monday which was awesome! We had roughly 60-70 orders placed and our shipping woman was able to get them all shipped out by the next day.

Q3 Donations:
Did you know that Steel Petal Press donates a portion of our quarterly revenue to a non-profit of our choice?! Well now you do!  This past month, Q3 wrapped up which meant it was donation time, woohoo! As Chicagoans AND Americans, we know that gun violence is a serious epidemic that is impacting communities across our country. Because of this, we chose to donate to a non-profit called Everytown For Gun Safety. This incredible organization work to promote gun safety through strengthening background checks, advocating stricter laws which crack down on gun trafficking, and so much more. Steel Petal Press is so proud to have contributed to such an important issue and to be apart of the change we want to see in the world!

Winter Window Display:
It was also time to get our big, beautiful window into the Holiday Spirit with a little Christmas makeover! Our retail manager, Shelby, spend about a whole day getting all the ornaments hung up and the items re-merchandised but it was all worth it! It turned out beautiful and is a great piece of “eye-candy” for Milwaukee Ave. Check it out below:

Thanks for following our journey 🙂
Keep checking in to see all the Steel Petal Press shenanigans we get in too!


October Rewind – It’s SPOOKY How Fast It Went!

The only thing that truly is scaring us that we have to do an October Rewind already because that month could not have moved any quicker! However, despite it moving fast, Steel Petal Press moved even faster in order to keep up with the hustle and bustle of a growing small business so keep scrolling to see what we were up to in the month of October!

7-12-16 Steel Petal Press Studio Tour
Chicago, IL
©2016 Jennifer Kathryn Photography

Springin’ Into Action With A New Wholesale Release:
The entire Steel Petal Press team has been in hyper drive to complete our new Spring Release. From designing, to printing, to photography, and much more, it’s a time consuming job but we couldn’t be happier with the new items we’ll be adding to our product offering! Be sure to keep your eyes peeled for when those drop for wholesale order and check out our Instagram and Facebook for little sneak peaks, in the mean time!

OOAK December 2018 Show:
It’s that time again when we are gearing up for the December One Of A Kind Show! This is a big show for us as there are lots of shoppers that come through with the hopes of knocking out some Christmas shopping with special and “one-of-a-kind” (see what we did there, *wink wink)* items for their loved ones! As much as we love the bustle of the show and sharing Steel Petal Press goods with the world, it does take a lot of time and energy to proper prepare, set up, and work the show! In the end, despite the exhaustion, it’s always worth it and is a great reminder that an important part of what we want to do with our brand is to connect with people.

Here’s some important details about the show:
– When: December 6th-9th
– Where: 7th floor of the Merchandise Mart
Booth #1021

We hope to see you there 🙂

Our Newest Addition:
Steel Petal Press could NOT be more excited about the latest permanent addition to our little family: Rachel Kopp! We brought her on originally as a temporary part-time retail employee to help us during the holidays, however her positive attitude and hard work quickly convinced us that we wanted her here with us as long as possible! We found Rachel through our Retail Manager, Shelby, as they are close friends and actually first moved to Chicago together about 4 years ago. It’s awesome to find such awesome people and cultivate a passionate and caring work environment that we hope shines through to all of those who stop in and shop with us!

Last, BUT CERTAINLY NOT LEAST, HAPPY HALLOWEEN! Shayna and our Shipping Manager Rachel are huge fans of Halloween so we made sure to do it up right this year at Steel Petal Press! We coordinated a very cute costume for all of  us working that day:
3 Blind Mice SPP

Rachel, Shayna, and Shelby were…can you guess it!? (3 blind mice, haha!) We received a lot of compliments…although a lot of people also thought we were the girls in Robert Palmer’s “Addicted To Love” music video (here’s a link if you need a refresher). BUT, it didn’t really matter because it was all in great fun. We got to hand out some candy to a vew very stinking cute trick-or-treaters so you could say we had a pretty kickass Halloween!

On to the next month, stay tuned 🙂

September Rewind – Goodbye Summer, Goodbye September

As we say goodbye to summer here in Chicago, it’s also time to say goodbye to September! In a blink of an eye, Fall is upon us and we have continued to be busier than ever here at Steel Petal Press!

Renegade Craft Fair:
Per usual, we set up a booth at one of our favorite local markets called Renegade Craft Fair! This event provides a great opportunity for us to sell direct to new customers and help spread the Steel Petal Press brand.

Renegade Craft Fair 2018

While the weather stayed mostly sunny, it showed us the other reason they call it the “Windy City”… there were extremely strong wind gusts that were blowing things over, UGH!

Also during set up, both Shayna and Matt pulled muscles in their backs (because they’re old obviously!) so Renegade Craft Fair was DEFINITELY a team effort!

But, through the wind and the aches, we had one of our most successful shows since we’ve started doing it so I guess you could say it was worth it 😉

Holiday Hoopla:
While Holidays are busy for everyone personally, it’s also one of the busiest times for our retail and wholesale businesses! That means we have to begin prepping for that way in advanced. Our retail lady, Shelby, has been hard at work intaking orders we placed from other companies and making room for them on our sales floor. We can’t wait for our holiday shoppers to see all the great new gift items we have! Shayna has also been hard at work preparing the store schedule to accommodate the influx of sales, extended store hours, and of course making sure we all have much needed family time 🙂 Lastly, Rachel has already begun shipping out holiday card orders to all of our wholesale accounts as well as prepping our new holiday items to drop for retail customers!

Revolution Brewery’s Oktoberfest:
For those of you who have never been to our retail space, we are located right next to one a very popular local brewery’s restaurant location and each year they throw an Oktoberfest celebration. It’s two days of food, booze, bands, and generates a lot of foot traffic for us because it happens literally in front of the store. Unlike last year, we made sure we were full staffed which helped us all maintain our sanity! While we were not as busy as last year, possibly due to chillier weather, we were still very happy with the turn out and were able to have a successful day in our store!

America’s Mart – ATL:
In other exciting news, we finalized our participation at the America’s Mart tradeshow in January 2019! As you may have seen in a previous blog post, we just recently attended our first tradeshow in almost 3 years and it went so well we wanted to keep the momentum going! This will be the first time EVER that Steel Petal Press will show in Atlanta and we couldn’t be happier as we really been wanting to grow our presence in the southern region and figured this would be a perfect opportunity to do so!


Stay tuned to see what we get up too in October 🙂

August Is Done…And Here’s Everything We Did!

It’s hard to believe another month has come and gone, and with hints of cooler weather just on the horizon, it’s time to look back at the things we accomplished in August here at Steel Petal Press…WHICH WAS A LOT!

NYNow 2018 Shenanigans
After months and months of planning, it was finally time to execute Steel Petal Press’s first official tradeshow since 2015! And, we couldn’t be happier to report that it was a complete success (but not with out some stress, too!)

NY Now 2018 Tradeshow

First of all, the pallet arrived at the Javits Center with some minor damage which caused the stools we ordered to get lost in transit – UGH! Luckily, that was an easy fix.

Next, we (Shelby and Shayna) spent about 12-15 hours creating the right look and feel for the booth. There was the technical side of things like hanging shelves, assigning SKU stickers to products, and light adjusting. However, there were many creative things to do as well such as assemble a big envelope mural for the back wall and arrange furniture. It was very important to visually represent the Steel Petal Press brand as it is something we work hard to curate and display in every avenue of our business (because we are awesome, duh!) In the end, every bit of effort was worth it because the booth couldn’t have turned out better:
NY Now 2018 SPP Booth

We received so many compliments and strangers that just stopping by to look – it was so flattering!

At the end of of the show, we pulled in roughly 25 orders and built connections with about 40 additional businesses that we hope will order with us in the future. Needless to say – this far surpassed our expectations. Check out this newly updated stockist list to see all the kick ass stores that carry Steel Petal Press!

Shayna was also able to step out of the booth and place orders with other vendors for the Steel Petal Press brick & mortar location! We are as prepared as ever for the upcoming holidays with lots of great new items filling our shelves as well as restocking some old favorites!

The biggest hurdle we faced during the whole NYNow experience was during break down. The Javits Center lost our pallet and couldn’t find it until hours later. Stress and tempers flared but ultimately everything was packed up safely packed and we enjoyed a late flight out the next day (which meant we got to sleep in!)

New York wasn’t just all work! Shelby and Shayna were able to have some fun in their free time during the evenings. Shayna grew up in the DC area therefore her family would often went into the city for trips. She also lived in upstate New York for a brief time working for Women’s Studio Workshop. All-in all, she has a lot of connections in the city still including one of her oldest friends, Jillian, and her brother Jonah, who currently reside there!

To spare you the long, wordy details of all the fun we had…we’ll let these two photos speak for us – enjoy! :

(Left to Right: Shayna, Jillian, Bay (Jillian’s Partner), Shelby)

Cohen Siblings

(Left to Right: Jonah, Shayna – The Cohen siblings!)

Last, but not least, we planned one big night of doing something totally “New York” and decided to see the play adaptation of Mean Girls, especially because Shelby has never been to a play on Broadway! It was a glorious experience filled with awesome dancing, singing, and lots of laughing!

We are beyond pleased with the success Steel Petal Press had at NYNow 2018 and will be going back to exhibit next August! We can’t help but wonder what adventures await us next time 🙂

High Five SPP

Helen The Heidelberg
In other exciting news for August, Shayna got a crash course in running our Heidelberg press, Helen!

Shayna’s good friend Kim, who owns Ramona & Ruth, came in from Nebraska for a couple days to share her knowledge and experience of working with a Heidelberg.

We even documented Shayna’s very first print EVER using Helen – look how cute and excited she is!!!!

What makes the Heidelberg such an exciting addition to our family is that it allows for us to print 2 to 3 times as much in an hour than our fully manual Chandler & Price press. However, we are also able to print using both machines at the same time which will prove helpful as our retail and wholesale businesses continue to grow!

Stay tuned for the continuing adventures of Steel Petal Press!
We hope you enjoy them as much as we do 🙂

July Rewind – Where The F*CK Did This Month Go…?!

Hi there!

We can’t believe July has come and gone already…

While this month was much less eventful than the previous (IN ALL THE RIGHT WAYS), we’ve still been busier than ever here at Steel Petal Press. Check out all the shit we’ve done in our July Rewind:

NYNow Preparation
As we’ve mentioned before, Steel Petal Press is making the HUGE commitment of exhibiting at the August ’18 NYNow. So, there’s been HUGE amounts of planning, organizing, and stressing going on around here! With the show beginning in a little over a week, the entire team has been working so hard to get everything ready to go. In fact, check out what our shipping pallet looks like: NYNow Pallet
Although, we think it looks more like some weird alien cocoon…
This is only a small fraction of the work left to do for and at NYNow but we know it’ll be all worth it in the end 🙂

*By the way, if you’re gonna be at NYNow, come visit Shayna and Shelby at the Steel Petal Press Booth (#7675)*

Holiday Hijinx
We know it’s a little odd to be thinking about the Holiday Season when we are still getting 80+ degree days here (atleast in Chicago!)! But, our new Holiday collection will be going live on our retail website August 13th…(that’s only like 5 days away, how exciting!)

Our team worked super hard this year to add some fresh and holiday-themed products like cards (duh!) and gift bags. We are really excited for everyone to see our new items for this upcoming release.
Please consider this sneak peek an early Christmas gift *wink, wink*:

Wholesale – Oh, Wow!
We’ve been incredible busy this past month with wholesale orders, but trust us – we aren’t complaining! We love that so many people share a love of snark and sass as well as an appreciation for handcrafted letterpress stationery. Most notably, we got a BIG ASS order from our wholesale account with Paper Source who ordered JUST under 6,000 units from us…I KNOW, RIGHT?! They’re favorites from us include Awesome Babies, Holy Shit – Engaged, Holy Shit – 29 Again, and Big Gay Wedding. We truly appreciate every wholesale order we receive…it keeps us busy and allows us to share Steel Petal Press worldwide!

We Met Mayor Ted From Queer Eye!

Last, but certainly not least, a special guest unexpectedly came into our store…Mayor Ted from the second season of Queer Eye! We couldn’t have been more excited to meet this kind and humble dude who is working so hard to make political and cultural changes in his hometown of Clarkston, GA! It was such an honor to meet him (and the Fab Five by extension, right?!)

That’s it for us and our July Rewind!
Stay tuned for all the exciting adventures August will bring 🙂

June Rewind – WHAT A MONTH!

It doesn’t seem possible to already be doing a June 2018 recap but here we are…

It’s safe to say that this past month has been one of the most busy/insane/strange/awesome months we’ve had in a long while here at Steel Petal Press. So, buckle up and get ready to take a crazy ride through this June Rewind:

Drunk Driving Disaster
Our month started off with quite a bang…
During an early weekend morning, a drunk driver crossed traffic lanes and ran into a bunch of bike racks which then proceeded to smash through our large front window:
Needless to say, there was glass and merchandise EVERYWHERE.

Steel Petal Press Steel Petal Press But, despite the obvious frustration and stress, no one was hurt AND the thank you to the amazing Steel Petal Press team (plus additional loved ones) who kicked ass during cleanup. A huge shout out to the other businesses in our neighborhood who were beyond generous!

Boarded Up Window = Break In
Unfortunately, we had to remain windowless for close to a month and we were graced with a big slab of plywood (can you sense the sarcasm?). One early morning, we received a call from our security company alerting us that our alarms were going off. Our video surveillance soon uncovered that two suspects had torn down the plywood “window” and spent about 10 minutes browsing through the store before triggering our alarm system and fleeing. Luckily, and also confusingly enough, they only made off with a mug, a couple tea towels, and some wine charms…? It was an interesting shopping list but considering it could have been much worse, we weren’t going to complain one bit!

Letterpress Out Of Lemons
You might be asking how we weren’t totally losing out minds…well, that’s fair. And the answer is that we almost were! Thankfully, we were able to take these series of negative experiences and make a really positive addition to the Steel Petal Press team: Enter our new Heidelberg Press! Steel Petal Press Initially, the Heidelberg was too big to fit through the door but we got creative and decided to bring it in through the window! Now Shayna just has to learn use this thing…

Hi’s And Bye’s To The Team
Steel Petal Press has also made some huge changes to our team this month. For starters, we sadly parted ways with our Studio Manager, Kat who has been with us for 3 years! She was a vital part of our team and we will greatly miss her! Our team also expanded as we said “hello” to our second full-time employee: Rachel!
Steel Petal Press
Since moving from Michigan to Chicago, she has seamlessly fit into our team. Her main roles include a lot of behind-the-scenes work such as managing wholesale accounts and shipping orders. Be sure to stop in and make her feel welcomed to our city 🙂

Lastly, we officially made our retail shop assistant, Glory, a permanent part of Steel Petal Press!
Steel Petal Press
You probably recognize her bright and shining face if you’ve ever dropped by our brick and mortar location! We are really happy to have her be one of the faces of Steel Petal Press.

Whoa, Wholesale Goals
One of our many goals this year was to really focus on building and expanding our wholesale business. We’ve added about 10-15 new stockists in this past month alone (be sure to check out our stockist list here) as well as take on some new sales reps all over the USA! WOOHOO!

Stay tuned for the Holiday 2018 release!

August was soooo BUSY


happy Friday people! It’s almost labor day weekend.  I will be staying in town, catching up on rest and working on my house. It’s also almost the end of August. I can’t even believe how quickly this month just flew by.  SO MANY THINGS happened this past month, I don’t even know where to start. It’s like the whole year up until August was just business as usual, and then all of a sudden BAM everything happened all at once.

I would love to dedicate a separate post to each of the exciting things I’m about to share with you, but for now the bullet points will have to do until I have more free time.

Abigail ended her summer internship and she bought me a “thank you” cake. What?! No, no…. thank YOU!

– I posted an ad on craigstlist for a part time employee and went through the interviewing and hiring process (I could write at least 3 blog posts on this topic, good gravy!)  I  have now officially hired my first part time employee! (Lisa doesn’t count, she started as an intern almost 2.5 years ago)  I will definitely share more on the new girl soon – her name is Maranda,

– Because of the new hire, I had to find an accountant and I worked with a lawyer to switch from a sole proprietorship to a corporation.  I am now officially “Steel Petal Press Inc” !

– I also set up payroll for the first time

– I had several very awesome, custom but rush orders this month. They turned out gorgeous and were very satisfying BUT did not make my life any easier

– I worked on my first CELEBRITY wedding

– I got my first order from Paper Source at the beginning of August, and now they’ve already placed a re-order (going out next week, so technically September – but I printed everything yesterday)

– Oh, and sometime last week my computer totally died. It spent 6 days at the Apple Store being repaired.  It had been a month since my last back up which was super annoying, and I kept finding all these things that were missing from my back ups (ugh!) During that time I borrowed my hubby’s computer (I would not have been able to function otherwise) And Yes, my computer was eventually repaired for only $300!  AND it was returned with my hard drive in tact.  (double wheeeew!)  I am now implementing a 3 way storage system.  Computer, DropBox and External Hard drive.

So those are my updates for now! Have a great weekend everyone!

xo, shayna


Hello February!

Man has 2013 been off to a roaring start!  January has been pretty awesome <- which is not always the case when you live in Chicago.

Some highlights include:
– My recap of 2013 got the year off in the right direction
– I was in the Stationery Trends Winter 2013 issue
– Also my wedding invitations were featured in Inside Weddings winter 2013 (you’ll have to pick up the magazine to see the mention)
– I shared Tips and tools for small businesses
– I won Bride’s Choice Awards 2013!
– I shared tips on Invitation Wording
– I featured SparkleFarm‘s awesome jewelery  (more etsy favs here)
– I created a Mission Statement for Steel Petal Press
– The Vine App for Iphones was released
– New Valentine’s Day Cards available online in my etsy shop
– I started Trend Spotting: Stripes, Succulents, Terrariums

I ended January with one of my greeting card designs being used as the featured image for ALL Valentine’s Day related items on Etsy!

Here’s what happens to your stats when your product is featured: (4x more traffic)

In other news.  If you hadn’t already noticed by all my recent blog activity, I’ve suddenly become obsessed with blogging. I have SO many ideas of things I want to write and share with you that I’ve seriously had to resist the urge to spend all my time writing blog posts.  (I got a business to run,  and it’s best to space it out, you know?)

I’m going out of town on a warm escape for a few days with my husband next week, but I WAS able to line up a few pre-written posts. So stay tuned 🙂

That’s all the updates for now. Happy Friday!