Archive for the ‘New Release’ Category

Spring 2020 New Release – Part I

Can you believe we already have to start thinking and planning for our 2020 NEW RELEASE?! It’s bonkers…but true. It’s a time that’s full of mixed emotions: stress, excitement, frustration, happiness, and many more! However, the process of creating a New Release is integral in moving the brand forward in creative and compelling ways. It reminds our current shoppers why they love us and creates another opportunity to “woo” new customers.

To kick off a New Release, it’s allllll about creativity! We begin brainstorming and sharing ideas for cards and other gift items we make such as stickers, mugs, or even bookmarks. For this release, we are focusing on Mom, Dad, Grad, and Love cards as Mother’s Day, Father’s Day, Graduation, and Valentine’s Day will be the biggest upcoming holidays people will need cards for! For our gift items, we have a little more design freedom since these items aren’t geared towards a specific holiday.

Steel Petal Press New Release Letterpress Greeting Cards for Every Occasion Mother Day Fathers Day Valentines Birthday
Here we see initial ideas being presented for
further comments, questions, and critiques.

While this process can be fun, it can also be very tiring. It takes anywhere from 4-6 weeks from start to finish although we are ALWAYS thinking of new ideas so it never really stops. Additionally, it can be difficult to look at the same thing for so long and to constantly be listening to a pool of different opinions (but we truly value hearing them!).

Steel Petal Press New Release Letterpress Greeting Cards for Every Occasion Mother Day Fathers Day Valentines Birthday
Here we have Rachel (left), Dan (middle), and Shayna (right) discussing some of the
ideas and any necessary changes needed to make it stronger…
PLUS COFFEE (also a very important component of the design process, LOL!)

However for this release, the creative portion went a lot smoother than normal . At the end of only 2.5 weeks, we have a solid 27 NEW ITEMS that are completed and ready to move onto the next part of the process. That’s absolutely incredible, and to make it even better, we couldn’t be happier with the products we’ve created.

Steel Petal Press New Release Letterpress Greeting Cards for Every Occasion Mother Day Fathers Day Valentines Birthday Stickers Prince Pizza Yoda
A little teaser of a few of the finalized designs for the
Spring 2020 New Release from Steel Petal Press.

That’s a wrap…of this portion! In Part II, we’ll show a behind-the-scenes look into how these products are produced, including in-house and out-source creation. Stay tuned.
XOXO

Steel Petal Press Letterpress Handmade Stationery Greeting Cards Instagram
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New Release – Mental Health Trackers

Notepads to track your mental health on a daily or weekly basis

The last (but definitely not least) of our newest release is our Mental Health Trackers! These notepads a new product category for Steel Petal Press. They also mark the beginning of me talking more openly about Mental Health.

Mental Health is an issue that is near and dear to my heart. Having Steel Petal Press as a public company I wanted to be able to use this platform as a way to share my story and to help others feel less alone.

There was quite a bit of discussion about what would be constructive way to use Steel Petal Press as a platform. Would I just share my story on Social Media? Take the form of written blog posts? Be a product I created? What would that product look like?

I wanted more than an inspirational quote or words of encouragement. When someone is suffering from mental health issues inspirational seem trite and hopeless. (For me they actually made me feel worse.) I wanted to create a product that would actually be helpful, while also help me tell my story. My goal is to help others feel less alone. After much thinking, and overthinking, I decided to create these notepads.

I designed these Mental Health Trackers as a tool to aid anyone looking to improve their emotional well-being. The simple act of writing down your emotions on paper can often help us see the causes – and therefore – solutions more clearly.

It was a difficult decision for me to talk about my mental health issues publicly, but it’s a conversation that needs to be had. As vulnerable and uncomfortable as sharing my story makes me feel, the thought that it could help someone far outweighs the negatives.

Not only do I want to destigmatize the public opinion of what it means to struggle with mental illness but shed light on how isolating, painful and dangerous it can be.

I want to share my story but also the stories of others, because no one experience is the same. The more we talk about mental health the better we can understand each other, maybe together we can lessen the stigma and shame by sharing our experiences. I hope that through story telling, it can help others who are suffering can help feel a little less alone.

New Release – Wine Bags

In case it wasn’t obvious (see cards like Lets Drink Champagne, Beer Bud, and Wino Bday), we here at Steel Petal Press enjoy knocking back a drink…or two…or three, haha! That’s why we are so excited to announce this new category to our product offering at Steel Petal Press: wine bags!

Hilarious Funny Sassy Snarky Wine Gift Bags From Steel Petal Press

Our line of gift bags have proven to be a huge success so we thought: “Why not make bags for the best gift of all – WINE!” There’s 1 design for birthdays, 1 design for holidays, and 2 hilarious bags that pair perfectly with any wine.

Funny Snarky Sassy Age Gets Better With Wine Old Birthday Jokes Wine Bag
Age Gets Better With Wine Bag – $7
You may not be getting any younger but you can be getting drunker.
Funny Sassy Snarky Christmas Holiday Season Wine Gift Bag
Tis The Season Wine Gift Bag – $7
The perfect bag to hold your holly, jolly Christmas *spirits*!
This design is also based on one of our top selling Christmas cards! 

And please remember to gift responsibly. Cheers!

Our Wine Bags are available for BOTH retail and wholesale purchase through our website – along with so much more cool shit!

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